This is Funday Korea team and our monthly newsletter, where we talk about culture, society and trends in modern Korea. This time’s newsletter is especially full of love because it is Valentine’s Day!💖
2023 Korean Valentine Day trends? ❤️🔥
Surprisingly enough, the trendiest Valentine gifts in 2023 are found in…Korean convenience stores! The store chains are outdoing themselves this time with fun and popular collaborations introduced in every branch and Livestreams with limited stock events. Let’s take a look at what all the noise is about! 👀
CU partnered up with Esther Bunny, Miffy - Dutch cartoon series extremely popular in Korea - and trendy design brands Wiggle Wiggle (위글위글) and Esther Bunny (에스더버니), introducing limited edition jelly bags, sweets cases and branded snacks for all the trend lovers in Korea. Hurry up, the stock is limited!
Source: BGF Retail
GS25 gained a lot of attention this time with their Shinchan (짱구) X Crowcanyon collab. This Japanese animation from the 90-s still has a lot of hardcore fans in Korea, and cute spotted cups from Crowcanyon are very popular among Korean MZ Gen, which makes a combination of these two an all-kill for Valentine’s Day. Spotted candy cases with Shinchan illustrations are already almost impossible to buy!
Source: GS Retail
7-Elevenare joining the Valentine’s Day rush with Sanrio collaboration. Though this Japanese entertainment company gained worldwide recognition for Hello Kitty, other characters are also extremely popular in Central Asia and South Korea in particular. Sanrio have recently made a huge collab with K-pop band NCT, so the timing is just perfect for 7-Eleven!
Source: 7-Eleven
Not sure where to spend this year’s Valentine’s Day in Seoul? Check out some fun dating ideas in our new Instagram reel! Click the handsome ahjossi below to find out ;)
Source: Giphy
We wish you a warm Valentine’s Day and hope that you will get a lot of love (and maybe a trendy limited edition convenience store gift? ;) no matter whether you are in a relationship or single!
